A Strategic Choice of Market Segmentation in the Medical Aesthetic Dissertation

A Strategic Choice of Market Segmentation in the Medical Aesthetic Devices industry - Dissertation Example Fashion specialists indicate that fashionable trends start in big cities as centers of invention. However, developed societies like America have shown a big trend in the way the market has responded to the changes in the customer tastes, preferences and need for new devices in the industry (Mei~data, 2012). To this cause, medicine field had evolved from the aspect of just treating diseases to more sophisticated operations like changing the actual form of the human body. Specifically, the medical field has moved to the aesthetic level of changing the physical appearance, whole or in part of the concerned person (Moretti, 2009). With the current generation endeared towards fashion and beauty, the medical aesthetic devices industry has become very interesting although it is still very young, having started just close to 35 years ago. By 2012, the annual industry growth had grown to an all-time high of 11.9%. The devices used earlier on were based on medical use in which case high risk d evices such as lasers were used. However, the needed changes raised the need to have better devices leading to introduction of other devices such as IPL, Electroporation and RF devices. Much safer devices have since been introduced into the market. Beauty salons, Spas and aestheticians then decided on the need to have these devices for their customers. They created a very important market segment (GBI, 2012). Over the years, the complexity of the industry has seen simpler operations carried out at homes and non-specialized places (Jesitus, 2008). This was a market niche that had developed leading to a more rampant consideration as another segment in the industry. These home-based aesthetic medical services became a center of consideration since there had to be pricing, assurance of efficiency of these products, product regulation and marketing (Frentzen, 2013). A strategic direction has to be therefore identified in the market that would effectively and efficiently not only be profi table to the companies in the industry but also serve the market well. Three niche markets are identified therefore for service by this industry; the medical field, home use and the beauty section. Companies have come up and focused in the market through different strategies that have allowed them to venture into different markets as stated by the niches above (Jassal, 2013). There are companies that have concentrated on any of the three choices the companies have come up with aspects of production aiming at devices that; hair removal, acne treatment, skin rejuvenation and many other aesthetic services (Kuechel, 2004). Research Aim Taking a reference at the research question, we get the idea that companies require a strategic choice for their medical aesthetic devices in the three identified market niches. The aim will therefore direct the companies on whether there is need to make changes to their current marketing strategy, expand them or invent new ones. This will also lead to th e invention of the need to either segregate the market or come up with a clearer way of operating. Research Question and Objectives From the hypothetical statement indicated in the proposal, the research questions look to determine whether there is a need for a strategic change for market segmentation for a medically focused aesthetic company considering that there are recent changes and

Grusendorf v Oklahoma City, 816 F. 2d 539 (U.S. Court of Appeals for Essay

Grusendorf v Oklahoma City, 816 F. 2d 539 (U.S. Court of Appeals for the Tenth Circuit 1987) - Essay Example The Supreme Court observed that only personal rights that can be deemed important in the concept of ordered liberty are included in this guarantee of personal liberty( Ducat, 2009).The Court outlined the current reach of these freedoms as embracing personal decisions relating to marriage, procreation, contraception, family relationships, child rearing and education. The defendant argues out that the law used to judge him was not applicable and did not match with his case (The federal reporter, 1987). To resolve the issue of whether or not Grusendorf’s rights of liberty or privacy were violated by the non-smoking regulation, it is instructive to study the Supreme Courts approach in Kelley v. Johnson. The case is similar as this one though the plaintiff there was a police officer rather than a firefighter and claimed a fourteenth amendment right to grow a beard rather than a right to smoke a cigarette (Bureau of National Affairs , 1995). A review of the record suggests that the district court found the defendants disputes influential. The defendants moved for an award of attorneys fees and submitted briefs in support of it, together with affidavits from their attorneys detailing their fees. Bowers v. Hardwick said that the federal courts should not take an expansive view of their authority to discover new fundamental

The needs of future generations are being met by current policies of Essay - 3

The needs of future generations are being met by current policies of sustainable development. To what extent do you agree with this statement - Essay Example Sustainable development, therefore, is the utilization of resources (especially natural resources) in way that ensures that these resources will not be depleted while serving today’s generation and thus deny the future generations the opportunity to benefit from these resources. A simple example can be the utilization of timber for various uses such as furniture, fuel, paper production among many others; although the current generation should be able to use these resources to provide these essential products for the current generation, they must be considerate of the fact that the forest from which the timber is being harvested is not an infinite resource and can easily be depleted. In such a case, those who exploit these resources must have a strategy to protect the forest by for instance coming up with alternatives for providing the products that would otherwise be harvested from timber, or by renewing the forest by planting new trees (Jackson, 2011). It is not all sustainab le development plans that translate into positive results. Due to how important sustainable development is, it is necessary to identify whether the current sustainable development strategies are going to translate into positive outcomes for future generations. Sustainable development is important because it takes care of the future. Current human generations have a responsibility to the future generation to preserve the available resources so that the future generation can also survive in the planet. Without sustainable development, the current generation would benefit, but at the expense of tomorrow’s generation. Sustainable development is also necessary for the current generation. This is because some of the current resources, if not used well would be depleted even within the lifetime of the current generation. In this regard, although sustainable development has a focus on preserving resources for the future generation, it is at the same time a way to save

Globalization Strategies Essay Example | Topics and Well Written Essays - 500 words

Globalization Strategies - Essay Example The simplest and easiest globalization strategy to implement is exporting. There are two types of exporting: indirect and direct export. When a company begins to use exporting to achieve globalization they implement indirect exporting. Indirect exporting involves the use of intermediaries to introduce a product into a foreign market. One of the disadvantages of indirect exporting is that the profits have to be shared with the intermediary. The second type of exporting strategy is direct exporting. Direct exporting can be implemented in several ways. Four ways to implement direct exporting are: Domestic based export department or division Overseas sales branch or subsidiary Traveling export sales representative Foreign based distributors or agents (Kotler, 2003). A second market entry strategy is licensing. Licensing is also considered a relatively easy way to achieve market penetration into a foreign marketplace. In a licensing agreement the licensor licenses a foreign company to use a manufacturing process, trademark, patent, trade secret, or other item of value for a fee or a royalty (Kotler, 2003). Due to the fact that a second party is involved in the process the profitability of this market entry strategy is lower than other options.

The European sovereign debt crisis during 2010-2011 Essay

The European sovereign debt crisis during 2010-2011 - Essay Example Historically, when a sovereign nation’s governmental debt exceeds the annual GDP of the country, the risk increases proportionately that the country will default on all or a portion of the debt requirements, particularly in the circumstances where the debt instruments are held by foreigners or in another currency than the national coin. The ability of sovereign nations to generally print money without formal external control is well established and the example of Zimbabwe is an extreme example of this, but the United States has also reached a debt level that is over $15.5 trillion USD or near 100% of the annual GDP outlook, while the economy is also declining and recessionary,. The U.S. Federal Reserve may also print money to bailout banks in the U.S. and abroad, as it has done following the Lehman bankruptcy, but the Eurozone situation is more complex. Nations like Greece now have their debt valued in Euros rather than Drachma and the sovereign is no longer able to print mone y, deflate the currency, and cover government debts in the manner of the U.S. central bank. Instead, it appears as if Greece will either default or be bailed out by other Eurozone members, while Wall Street and stock markets around the world react daily to these events and news stories as they herald serious consequences for the international economy that is interconnected during the era of globalization. Political Dynamics of the Eurozone Economy The Eurozone is a political experiment that involves a common currency (the Euro) and a number of sovereign nations that retain their political autonomy in budgetary and domestic affairs while moving together towards ever greater unity in government on the supra-national level. This dichotomy has led to the nations of the Eurozone abandoning their national currencies, but still operating domestically with differing levels of economic production, taxation, social expenditures, and national debt levels. The U.K. and Switzerland remain outsid e of the Eurozone and under their own traditional currencies, the Pound and Swiss Franc. Germany, France, and other Northern European nations are generally seen as being economically stronger than the Southern European countries, with the acronym â€Å"PIGS† being used for the countries Portugal, Italy, Greece, and Spain with the worst economic outlook, budgetary problems, and largest national debt requirements in comparison to GDP. Ireland has been considered a part of this group by some (PIIGS), as the country experienced generally the same problems in an overheated banking, real estate, and finance sector which formed a bubble and popped, leaving the taxpayers and national government responsible for the bailout. Yet, while Ireland and Iceland have already crashed previously before the 2008-2009 meltdown in their national economies due to the problems in financial regulation and overextension of risk taking via leverage in investment banking, the

The Verdict screen-play Research Paper Example | Topics and Well Written Essays - 1500 words

The Verdict screen-play - Research Paper Example It is in the first meeting with Galvin and the Bishop (who by way of his position as the head of the archdiocese, heads the hospital that mis-treated Kaye; the hospital is run by the archdiocese) that the audience clearly realizes that the major theme of the story is going to be what to choose- the so called greater good or the ethically, morally and politically right position. It is through the transformation of Galvin that this philosophical conflict unfolds. Galvin goes in to meet the Bishop with an inclination to get some compensatory amount for his client and through that acquire himself a decent commission on that. But even at that moment, it can be seen that the question that Dr. Gruber (the doctor who wanted to testify in favor of Kaye) had asked him was haunting him. After telling Galvin that he wanted to testify because he wanted â€Å"to do right†, Gruber had asked him, â€Å"Isn’t that why you’re doing it?†. This simple question was actually a leading question into the contradiction involved in making certain moral choices out of selfish motives or out of convenience. When the Bishop starts speaking to Galvin in their meeting next day, Galvin suddenly finds himself before the reality of the situation. The Bishop is seeking to settle the matter outside the court by giving compensation to Kaye, which he justifies in the greater good of preserving the reputation of his hospital. Two questions that Galvin asks are the keys to challenging the very notion of such a greater good as is presented by the Bishop. The first question is, â€Å"How did you settle on the amount?†, which actually is a pointer to the truth that nobody has the moral right to put a price on the life of a human being. The second question, though directly asked in the text, can be framed from the logic of the total situation as, ‘is it morally right to suppress truth?’, the truth being that a woman was killed by a mistake made by two docto rs. There are several aspects of the story that has to be considered when the contradiction between the ‘greater good’ proposed by the Bishop and the pure moral truth or ‘good’ that is upheld by Galvin is examined. These aspects can be, 1) it is a Christian religious head who is proposing such a solution. But Christianity is a religion that claims to be morally upright and humane; 2) It is a Bishop who is expected to stand up for all such values, who is making this proposition; 3) what is being fashioned by the Bishop as greater good will actually subvert an existing legal system,

Collaboration and Argument Essay Example for Free

Collaboration and Argument Essay Boothe Collaboration and Argument Collaboration is defined as working collectively with others or concurrently to achieve a goal especially in a creative attempt to put together the right elements of success implemented to accomplish something. Argument is defined as controversy or the implication of expression through opinions for an effort to persuade; for the submission that provides support or is in contrast to some idea. Robert Ennis defines an argument as an attempt to support a conclusion by giving reasons for it. (Critical Thinking, 1995) Irving M. Copi, in his Introduction to Logic, defines an argument as a group of propositions of which one, the conclusion, is claimed to follow from the others, which are premises. Collaboration changes the research process because it is a group ideal instead of an individual ideal. Collaboration gives each individual on the team the ability to share creative and innovative thoughts and interact with others by sharing ideas through critical thinking, preparation and work practice with individuals in defined areas which provide an opportunity for each team member to strive for higher standards within the group. Collaboration can be an incentive for the better-prepared students to provide assistance and encourage the members of the team who are most likely not going to meet the goal, and the less-prepared students are likely to work harder so as not to disappoint the other team members. By having a team leader it shares the accountability for student success through frequent use of collaboration as an approach to improving instruction for an effective use of common planning time. Collaboration encourages diversity with a social support system in a more personal environment that will aid in the development of skills, time management and problem solving that can be used on the job and beyond. Collaboration can actually make it easier and harder when having to evaluate sources. The goal is find a way to get knowledgably team members to be productive an establish a formal process to perform work, develop distinct purpose, and assist in the process of better connections among team members. As a group you have to think as a group with one ideal and be able to comprehend and engage structure collaboration process while maintaining a strong affiliation among teammates. Provided that a time line has been created the work load should be evenly distributed for all of the team members and information should be shared willingly. Communication is very important so that all members can equally speak whether positively or negatively about the topic as well as listening to all of the group members. By analyzing different types of collaborative tasks each member can interoperate what is relevant by their own learning skills, strategies and personal experiences that would encourage conversation within the group that provides feedback and encourages questions, negotiations and open mindedness with the differences of each person’s creative and innovative ideals which will generate a good argument. In order for a group to produce their ethos for a team paper it is important that each member knows the definition of an ethos. Ethos, or a reputable position, is a matter of gaining the confidence of the audience by either the character or the author. Respect and trust are both valuable traits that are needed from your audience therefore giving you the authority on your topic so that the group is able to persuade their audience that their ideas are credible, or more credible than someone elses. The ethos for a team paper is produced as a group within the quality of the produced product. With the blended combination and disposition of the group they must be believable or convincing and be able to characterize the differences between fact and opinion based on sound logic and solid evidence that encourages trustworthiness or credibility prototypes within the group and while persuading your audience. Papers that are written collaboratively are created in a different form then papers that are written by an individual due to the fact that collaboration means to work with another or others on a joint project while individual means working independently. Collaborative writing refers to organizing and the planning of shared written documents during the process of team building. As a team you also have more members that can get the job done faster and even sometimes better. Collaboratively written papers start with preliminary discussions of an ideal then on to brainstorming as input is divided into sections so that participation can be achieved by each team member with open channels of communication within the allotted time line so that the assignment can be assessed by the group to provide the final draft. The independent working individually creates their papers differently by doing all of the work on their own with full control of their time limits, methods, process and style. They are responsible for their own argument. The downside is that they are not able to collaborate and get ideals from others and time restraints can be a factor on large tasks and when something becomes too difficult to handle there is no one to assist you. Collaboratively and individually arguments are written differently on the account of facts and opinions that are researched as a group and the individual argument is researched solely by the individual. The members of the group decide on which activities are to be completed as a group and which one should be completed by individual group members. Deliberation improves critical thinking by providing a constant consideration and synthesis of other viewpoints. These issues become the argument for the group. With respect for the other team members opinions will continue to simultaneously push the boundaries of the other team members’ experiences which will create a new mode of thinking, analyzing, criteria and judgment that often reveals new and unique approaches. Team members benefit from reflection and by verbalization. The peer coaching helps all the members, both the high and the low achievers, to become actively involved with the material. When it comes to independent study there is no one else that can incorporate other viewpoints into their own opinions nor or they able to incorporate communication or listening skills, but they are able to avoid conflicts enhance their own effectiveness and efficiency. When writing collaboratively, an argument that is determined by one’s own position should be decided by which side of the issue they are willing to take on or if they are prepared for both sides by matching up each team member’s ability and talent no matter what their strengths or weakness may be. When determining the fundamental quality of an argument it gives the team member the ability to understand the arguments of others and evaluate the quality arguments used to improve their skills. The person who represents knowledgeable information is factual and some team members may have difficulty evaluating arguments on the basis of their quality. By explaining skills that are important to overall argument and by the use of an evaluation the team may show an increased performance by the immediate feedback. By giving the team members the tools to evaluate the production of their own individual work could enhance their ability to find their position. It is also important that the individual who has his own argument is being respectful and open minded so that the team member has the ability to persuade and influence others on similar subjects and while gaining additional information from their team. When a team member supports an argument that they find not to be creditable the reason for that could be the disagreement of opposing viewpoints due to the lack of interest in the topic or a similar subject in which the member is not convinced of the views causing the team member to reject information that is incorrect or irrelevant. In order to avoid conflict within the team, the team member suspends judgment and avoids new solutions that may hinder statements that are not supported by research that could weaken the final paper. Individuals often have a strong emotional connection to the positions they argue in essays because of the all of the challenging research work that they have done to find credible resources. The individual could educate the other team members about their own experiences of encouragement, awareness and understanding of the argument. Depending on the position of each member f the team the discussion of the topic may not all be shared by the same similarly intense connection therefore the role of the team should be a peer review that encourages and contains constructive criticism; this method is used to improve one’s project and not to shoot down anyone’s work. Two common peer review methods are the inspection method and the walk-through method. Work is heavily analyzed throug h the inspection method. As each individual puts in their input and guides the conversation. Each peer then provides comments to help improve the quality of work. Constructive and respectful criticism provides useful feedback even though the team member may show strong emotion on the argument. The best methods of peer review used for evaluating the quality of an argument in a paper is more of a conversation designed to give constructive criticism through discussion and communications. Using groups to give feedback to other group members on specific questions about their own papers that they would like reviewed. Members are encouraged to write down questions at the beginning of the peer review and ask peers to take these questions into consideration while writing their review. This is feedback encourages students to have their work analyzed through questions and deliberations of their own. Advanced peer reviews encourage paper writing as a mode of conducting peer reviews. Self-Evaluations is the assessing one’s own work. When writing collaboratively, the best processes for making sure sections of a project written by different team members are logically consistent is to make sure that the directions are clear, uncomplicated and easy to understand in order to be rational. Write a short introductory paragraph that would introduce the reader to the topic and explain what it is and how it should affect people and also provide a brief history of the issue. The process for evaluating a team paper for plagiarism differs from the process of evaluating ones work is that group writing represents an exclusive challenge because each person has their own different passions, opinions and backgrounds towards writing. Whether the members of the team are not able to make the time lines and strive for the easiest route or intentional or unintentional copy an author’s work the team’s work could suffer. The team should be educated about plagiarism either by self detection or software programs. The team writing process that would produce the strongest arguments would be an argumentative paper that argues for a particular side that has opposing information or opinions that are debatable issues. In order to be most persuasive, understand both sides of the issue by having at least three reasons that support your point of view and two reasons that support the opposing viewpoint and it is important that the paper has a strong thesis statement and strong support for the position. Counter argument for why they are not valid reasons. The topics that are selected for individual argument papers differ from those chosen for team papers because a decision is made within the group on which person will do what work as an individual, but other factors should be considered such as time and how well the assignment can be completed. All team members have a vested interest in understanding the appropriate response. Conclusion Today’s research and teaching is no longer performed independently or in seclusion. Research and teaching shows that both collaboration and argument work hand and hand and can benefit others and help to address problems when we work in collaboration with those whom we research with. Collaboration provides specific guidelines that help all diverse backgrounds come together with ideals and experiences for solutions and understanding and that argument assists in providing the best reasoning to distinguish between facts and opinions through detailed observation.