Calyx&Corolla Executive Summary Calyx & Corolla is a young companionship that offers a very unique choice for customers who are interested in buying fresh flowers. Fresh flowers industry protect approximately $9 Billion in the United States in 1990 with steady groceryplace growth rate of 7.7% since 1985. However, the market potential difference did not reach the top yet. US fresh flowers market still has more room to grow. Per capita consumption of flowers and plants in the US was $36 per year, while the average in Europe was $60. Since a flower diminished its value everyday due to absent of freshness, efficient diffusion is the key to the flower industry.
Calyx & Corolla has a distinctive way of delivering flowers to the consumers. Calyx & Corolla links its customers directly to the growers via the true(p) spoken communication service of FedEx, whereas other companies rely on the tralatitious distribution channel which contains at least four layers: growers to regional distributors, regional d...If you want to get a full essay, score it on our website:
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