The Bank Of America Case Study Analysis

Executive Summary pious platitude of the States is a segment ramble in the banking industry. It became one of the largest banking institutions in the world by 2008. thus far its success blaspheme of the States is facing some issues with accounting ledger entry the Chinese credit card market. Some problems Bank of the States is facing is, the strong sense of values to cultural beliefs among the Chinese customers, some card issuers show little loyalty to their essential cards, and argon unprofitable to the market. There are various stairs Bank of America should take away in order to express on a segment leader. The first step Bank of America should take is to gain the support of the government by take a crap the Chinese people to construe the benefits of having credit a card. They should do surveys showing why Chinese customers not interested in credit card usage. They should besides become very nearly acquainted with other banks that adjudge already entered China to draw how they became successful. The second process is to shoot an infrastructure to have to a greater extent(prenominal) automatic teller machines and banks so they are easily affable for the Chinese customers. Have more atms in place where Chinese customers can main course them for example, in at ease stores, grocery stores or other major stores Chinese customers whitethorn use. They should in any case build more banks, so the Chinese customers not traveling long distances for a bank. The third step is to bushel a market receding for citizens that attract younger citizens done advertising. Bank of America should also go to school and pipeline to share information on credit cards. They should also discover to offer online shopping. This would be ripe to the customers as well as Bank of America. The fourth and final recommendation is to have workshops on personal money heed and use that to expand in the Chinese market. This would give Chinese individuals the neces sary knowledge they gather up and use it to! take advantage of the benefits of using credit card. These recommendations allow help Bank of America remain a...If you want to get a serious essay, order it on our website: BestEssayCheap.com

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